Our latest case studies

Vox Media

We achieved in 57% uplift in subscription conversion rate by making the subscription acquisition flow personal for each user

The Wall Street Journal

We achieved a 240% increase in new member onboarding actions leading to 18% uplift in customer retention rate

RSPB

Increasing conversion rate by +5.6% and generating £1.5m incremental revenue from our first test

Customer research

The National Deaf Children’s Society (NDCS) used the personas we generated for them to improve the quality of internal discussions by focusing on a shared understanding of their customers.

RSPB

The RSPB is the UK’s largest wildlife and nature charity. Our restructuring of the global navigation yielded a 33% improvement in the discoverability of products on the RSPB Shop site.

RSPB

We used customers’ own words to validate and define a value proposition that gives clarity and credibility as to why customers should shop with the RSPB.

Zipcar

+14.4% increase in membership sign-ups through customer research and CX strategy

Shelter

+6% uplift in conversion rate and +45% uplift in donation value

Hearst

+33% reduction in checkout abandonment by tackling subscription anxiety

Shelter

+726% ROI and +12% earnings per click through landing page user research and optimisation

Cylance

A complete website experience redesign generated 19% increase in conversion rate and 28% increase in engagement rate.