Formerly known as House of Kaizen UK, we’re an award-winning digital experience optimisation (DxO) agency based in London. For the past 17 years we've worked with e-commerce and subscription brands in a variety of sectors, including finance, publishing, charity, and SaaS to provide them with Customer Research, CX Consultancy, and End-to-End Experimentation services.
As a close-knit bunch of industry specialists from a diverse set of backgrounds and capabilities, we're committed to discovering opportunities, enabling customer understanding, and creating experiences that drive brand growth.Discover how we're different
We optimise the entire customer lifecycle – acquisition, engagement, retention – to drive recurring revenue growth.
We go further for our clients. Our team of specialists host regular events, sharing insights from the forefront of our industry.
Reflected in the higher length of tenure and diversity of brands, from Fortune 500 and blue chip to smaller businesses.
Despising assumptions, we prize certainty, establishing a firm understanding of your consumers. Through data and insights, we turn opportunity into actionable insights.
Insights become an actionable roadmap, prioritised by projected uplift using data modelling. Rapid iteration, and a shared experimentation framework enable exceptional results.
Experimentation transforms your customer experience across the entire lifecycle. An integrated UX, content and dev team craft experiences with your consumers in mind.
Increased revenue and lifetime value for your business. We assess the impact of our solutions on your brand and customers, with accountability embedded in our growth solutions.