Discover opportunity, understand
your customers, and create digital
experiences that unleash growth

Who we are


Formerly known as House of Kaizen UK, we’re an award-winning digital experience optimisation (DxO) agency based in London. For the past 17 years we've worked with e-commerce and subscription brands in a variety of sectors, including finance, publishing, charity, and SaaS to provide them with Customer Research, CX Consultancy, and End-to-End Experimentation services.

As a close-knit bunch of industry specialists from a diverse set of backgrounds and capabilities, we're committed to discovering opportunities, enabling customer understanding, and creating experiences that drive brand growth.

Discover how we're different

What sets us apart?

17-year expertise in recurring revenue

We optimise the entire customer lifecycle – acquisition, engagement, retention – to drive recurring revenue growth.

Thought leaders and sector experts

We go further for our clients. Our team of specialists host regular events, sharing insights from the forefront of our industry.

Long-lasting, deeper partnerships

Reflected in the higher length of tenure and diversity of brands, from Fortune 500 and blue chip to smaller businesses.

What we do

An ethos proven to drive growth

01 Discover

Despising assumptions, we prize certainty, establishing a firm understanding of your consumers. Through data and insights, we turn opportunity into actionable insights.

02 Enable

Insights become an actionable roadmap, prioritised by projected uplift using data modelling. Rapid iteration, and a shared experimentation framework enable exceptional results.

03 Create

Experimentation transforms your customer experience across the entire lifecycle. An integrated UX, content and dev team craft experiences with your consumers in mind. unleash growth

Increased revenue and lifetime value for your business. We assess the impact of our solutions on your brand and customers, with accountability embedded in our growth solutions.

  • Working with Daydot has been really beneficial for us to gain insights into how our audience responds. We are learning that small changes can have a big impact.
    Seema Kumari, Digital Marketing & CRM Director
  • Daydot are invaluable. The +14% uplift in donations YoY meant that the project paid for itself many times over.
    Eoghan Beecher, Digital Fundraising Manager
  • They will uncover the things you never knew you needed to know about your customers. They are, quite simply, the best partner I've ever had.
    Peter Gray, VP of Product Optimisation

Our services

Expertise across DxO

Customer Research

  • User Persona Research
  • Competitor Analysis
  • Heuristic and Expert Analysis
  • Audience Behaviours
  • Audience Attitudes & Needs
  • Product & Pricing Architecture
  • Site Navigation Design
  • Usability Testing


  • Analytics Audit
  • Opportunity Analysis
  • Business Case Creation
  • Experimentation Roadmap
  • Experimentation Frameworks
  • Personalisation Strategy
  • DXO Technology Selection
  • Experimentation Set Up
  • Training and Enablement


  • A/B Testing
  • Multivariate Testing
  • Research Driven Validation
  • Strategy
  • Product/UX/UI Design
  • Copywriting
  • Web Development
  • Project Management
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How we think

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