We’re thinkers, creators, experimenters, and innovators

Our mission is simple: to unleash our clients’ recurring revenue growth.

We think commercially

We're not afraid of fact-driven business-focused conversations (even difficult ones) to ensure we're always moving towards a measurable goal.

We’re collaborative by nature

We act in the interests of both our clients and their customers, for shared success, knowing that complex problems can only be solved by collaboration.

We’re relentlessly curious

We question the unknown because one thing we do know is that there's always more to discover. Our thirst for knowledge is what drives us.

We challenge assumptions

We challenge shady tactics and loathe short-termism, pushing boundaries to get our clients to think differently each day.

An ethos of evolution

Previously known as House of Kaizen, our desire to evolve throughout our 17-year heritage has kept us innovative and competitive, culminating in who we are today.

Meet the team

Thinkers, creators, experimenters and innovators

Osh Rice

Managing Director

Lyndon Nicholson

Future Group CEO

Nick Gassman

Senior Manager, Research, Design & Tech

Kit Heighway

Director of Optimisation & Experimentation

Tim Mann

Optimisation Executive

Rob Vilcu

Senior Developer

Victoria Hurt

Group HR & Studio Manager

Paul Wood

Group Creative Director

Olly Swanton

Chairman of Future Group

Our partners

We work closely with our partners in a flexible and agile way, using best-in-class tools and platforms.