This article has been published in Advertising Week 360.
Here are the 8 areas of focus:
- 1. Understand your customers
- 2. Identify drivers for retention and churn
- 3. Drive early-stage engagement
- 4. Drive middle stage engagement
- 5. Collect customer feedback
- 6. Triggered engagement strategy
- 7. The cancellation journey
- 8. Build a win-back plan
Check out the link to read the full article and contact us if you'd like to find out how we can help you increase subscriber retention and engagement for your business.