Most digital marketers will be aware of Conversion Rate Optimisation (CRO) to some degree - basically A/B testing your customer journey to increase purchases (conversions) on your website.
In this article, published by Performance In, we explain how brands running CRO should now be considering evolving to look more deeply across the entire customer journey - using A/B testing to increase engagement and retention, throughout all digital channels. We call it Digital Experience Optimisation (DxO).
Read the full article to discover why and how brands can start evolving their CRO to DxO.