Conversion rate optimisation

Increase your conversion rate with a focused optimisation plan

Is your website working hard enough for you? Are you looking to drive more revenue without increasing ad spend? Our conversion rate optimisation team will help to identify and solve your blockers to conversion in a measurable, repeatable way. Delivering increased orders, revenue and average order value to your business. With our fully-managed service, you can focus your bandwidth on business-critical tasks while we create a prioritised testing roadmap, then design, build and measure this for you.

What’s included?

Discovery – We’ll start with an audit of your site to establish quick wins, best practices and heuristic recommendations.

Customer insights – Our research team will analyse your data and then use a variety of research methodologies, such as session recordings, surveys, and customer interviews to uncover what makes your customers tick.

Ideation, prioritisation and road mapping – Leaning into the actionable insights we have created, we will run an ideation workshop with key stakeholders within your business to build out 40+ test ideas. These are then prioritised around metrics such as expected uplift, ability to implement and commercial objectives alignment and form the basis of your optimisation roadmap.

Delivering your optimisation growth roadmap – Our optimisation managers, alongside our internal UX design and code studio, will work hand in hand to deliver your testing roadmap through A/B and multi-variant testing. Creating an always-on growth feedback loop where learnings, insights and data tell us where the most value can be found.

This package focuses on the customer journey from landing page to conversion, digging deep into each stage and using our conversion levers for the best possible outcome.

Who’s it for?

We have proven repeatedly that every website can be improved through strategic optimisation, testing and experimentation. If any of these common client challenges seem familiar, we should talk:

  • You’re losing customers at different parts of the sales funnel
  • You’re not communicating your key USPs as well as you could be
  • You have some ideas you would like to test but are unsure where to start
  • You want to understand your customers better through data
  • You’re struggling to stand out against your competition
  • You want to streamline journeys between online and offline channels
  • You’re looking at different approaches to achieving growth
  • You want to maximise ROI from your media investment

Book a CRO discovery call

Why Daydot?

What makes the Daydot difference?

We bring 18 years of experience to the table - this isn’t our first rodeo! We’ve worked across many sectors and sizes of business, and are confident we can improve any website - on average, our customers see a 200% ROI on their first 3 tests with us.

Not only do we have a dedicated core team, we have Researchers, Designers, and Developers who are ready to bring your ideas and our hypotheses to life. In this fully managed service you’ll barely have to lift a finger - Daydot will do it all!

What makes Daydot truly unique is our understanding of how businesses grow. This may be the perfect package for you right now, but what about in 5, or 10 years’ time? Our offering is designed to grow and flex with your team, until eventually we form the launchpad from which you can fly. Just let us know when you’re ready to move up to our Customer Lifecycle Optimisation plan, or even feel its time for you to take the reins yourselves with a bespoke consultancy package.

“House of Kaizen not only provided us with some fantastic insights into our own customers, but also enabled me to substantiate a number of UX sticking points I had always suspected were impacting conversion, but could never prove. The performance uplift from the quick fixes alone meant that the project paid for itself many times over.”
Eoghan Beecher, Digital Fundraising Manager, Shelter UK
Increasing conversion rate by +5.6% and generating £1.5m incremental revenue from our first test
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