We’re thinkers, creators, experimenters, and innovators

Our mission is simple: to unleash our clients’ recurring revenue growth.
We think commercially

We're not afraid of fact-driven business-focused conversations (even difficult ones) to ensure we're always moving towards a measurable goal.

We’re collaborative by nature

We act in the interests of both our clients and their customers, for shared success, knowing that complex problems can only be solved by collaboration.

We’re relentlessly curious

We question the unknown because one thing we do know is that there's always more to discover. Our thirst for knowledge is what drives us.

We challenge assumptions

We challenge shady tactics and loathe short-termism, pushing boundaries to get our clients to think differently each day.

An ethos of evolution

Previously known as House of Kaizen, our desire to evolve throughout our 17-year heritage has kept us innovative and competitive, culminating in who we are today.

Meet the team
Thinkers, creators, experimenters and innovators
David Shiell


Osh Rice


Suzie Duncan

Head of Global Marketing

Caity Smith

Head of Delivery

Katie Woodhead

Director of CX

Alex Toplis

Senior Optimisation Manager

Nick Gassman

Senior Manager, Research, Design & Tech

Amy Johnson

Senior Optimisation Executive

Amy Davis


Join a unique workplace
Our partners

We work closely with our partners in a flexible and agile way, using best-in-class tools and platforms.