COVID-19 has highlighted the fact that publishers can’t depend on advertising revenue for growth. However, there is a huge opportunity to become a profitable subscriber-first publisher and future-proof your business. Clever use of research and customer insight will drive engagement that will not only deliver acquisition but maximise customer lifetime value and recurring revenue.
This article, written by Daydot and published in What's New In Publishing, explains how to drive subscription revenue growth through specific retention and upsell optimisation.
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