Share your experiences and learn more about SaaS subscriber journey optimisation
To kick off this roundtable we will briefly share insights from our recent website optimisation audit where we reviewed 9 self-serve SaaS brands and their subscriber journeys. We'll then open the floor for participants to share any challenges they face in relation to online optimisation, as well as hear about success stories and future plans. We will be led by participants as much as possible in relation to topics discussed. Our aim is for attendees to leave with more knowledge and confidence to help them unleash growth for their organisations through website optimisation.
10:00 - 10:10
Host & attendees
A quick intro from our host Suzie and we'll then go around the 'virtual' table and everyone can introduce themselves. We'll then settle down to start with a brief presentation.
10:10 - 10:20
Dario Cracco
Dario will explain our methodology for the SaaS audit and introduce the 6 conversion levers we used for our heuristic analysis. He will share key highlights and some of the areas we found for improvement. This short presentation will hopefully ignite conversation about you about your use of optimisation to increase subscriber revenue.
10:20 - 11:00
Discussion
This is the time for participants to discuss their challenges around digital optimisation, share success stories and ask questions of other participants. Daydot will facilitate the process but our hope is that you will come to the roundtable armed with any burning questions for your peers and Dario to make for an interesting discussion.
Webinar host
Suzie is our marketing guru. A passionate and collaborative leader, she’s always delivering for the business, thinking about the next step in Daydot's journey.
Presenter
Working in optimisation for the last 7 years has taught Dario that context and customer needs should come before anything else. He has a passion for helping CRO/Product/eCommerce teams take their business to the next level.