Many Publishers hit record subscription numbers in 2020 as we all stayed at home during the Pandemic. This led us to wonder whether the online subscription journeys were optimised to make the most of this increased demand and maximise conversion.
At Daydot we're experts at improving digital experiences and increasing CLTV (customer lifetime value) so we decided to put our knowledge to good use and audit 10 magazine subscription journeys using a heuristic analysis.
This is a technique based on best practice frameworks that we often use as the first step with new clients. For a quick overview of the audit report we created, along with some actionable take-aways, watch the webinar recording or read the overview below.
Head of Marketing, Daydot
Suzie was host for this webinar sharing a brief introduction to Daydot and Digital Experience Optimisation (DxO).
Senior Optimisation Manager
Alex explained why research is essential in order to identify opportunities for optimisation. He then went on to outline the 6 Daydot conversion levers and the methodology used for the publishing sector audit report.
Real examples from the report were presented and examined in order to give attendees ideas for how they could optimise their own magazine websites.
- To identify opportunities for digital optimisation magazine publishers need to answer 3 important questions: What are the 'drivers' bringing visitors to the website? What 'hooks' have persuaded visitors to subscribe? What were the barriers to why visitors didn't subscribe?
- A heuristic analysis is an evaluation method in which one or more experts compare a digital product's design to a list of predefined questions, contained in a framework.
- Daydot have 6 heuristic conversion levers we use for our analysis. This enables us to provide actionable recommendations for publishers, the quick wins which will drive immediate ROI. Then we move down the priority list to ensure the entire subscriber journey is optimised and exceeds subsciber expectations.